Within this report I am going to compare the usage of Facebook and Twitter for Netflix and the Milwaukee Admirals. Obviously they are 2 completely unrelated entities however I wanted to see as much variety as I could within this quick comparison.
Starting with Netflix, I found their Twitter feed to be much more useful and recent. Unless I am navigating their Facebook page incorrectly...which I might be as I joined Facebook today simply to view their page, all I could really find was their App page. All this basically did was take me to the Netflix site which I could have done myself in a few less steps. There was another Net Flix facebook page however this did not appear to be reprsenting the company although the picture makes you think so. I apologize in advance to Netflix if this is a poor evaluation of their Facebook page however it doesn’t seem to be serving much of a purpose. Their Twitter feed however was much more interesting and active. Just within the last 24 hours there were at total of 15 tweets in regards to Netflix available content. I think Twitter provides a fantastic vehicle for Netflix to push out quick concise promotions for their content as well as a way to announce new additions to their library. The short format of tweets does not pose an issue for the information Netflix is sending out.
The other company/entity I thought I would take a look at are the Milwaukee Admirals. They probably aren’t the first “company” you would think of but it is a business nonetheless. Milwaukee being a small hockey market in a league with already limited interest, they need to attract as many fans as possible and retain their existing fan base. I chose a sports team because I think the relationship between Twitter and sports is interesting. I am still a newbie with social media, however I already see sports teams using Twitter like crazy. Similar to Netflix, the Twitter format works great for the Admirals allowing for short video clips, score updates or promotions to be sent out to the fans. Ultimately their goal is to get you out to the Bradley Center so the best way to do that is to push out posts to Twitter as much as possible to remind you that the Admirals are here and can use your support. The Admirals Facebook page is utilized much more than the Netflix page. There are many postings about the team, players and promotions (which are most likely on Twitter as well) that keep your attention including links for alerts, their blog and the team website.
Sources:
https://twitter.com/netflix
https://twitter.com/mkeadmirals
https://www.facebook.com/?sk=welcome#!/games/netflix_social/?fbs=-1
https://www.facebook.com/?sk=welcome#!/net.flix.908?fref=ts
https://www.facebook.com/?sk=welcome#!/mkeadmirals
